The World of Elegance and Independent spirit of Drive de Cartier
Lately, Cartier is hosting a dynamic week-long event at The Qube in Central to celebrate the spirit of Drive de Cartier men. This remarkable watch event will take place from September 24 to 30 for guests and visitors to enter the world of elegance of Drive de Cartier! To create this environment, Cartier transformed the venue into a series of rooms designed to reveal different aspects of the Drive de Cartier lifestyle. Each room will provide an interactive experience, combining the latest digital technology with specialist workshops conducted by a host of prestigious partner companies, creating the perfect space for Cartier’s guests to come together with their friends in a vibrant exchange between dolce vita and celebration.
When my friend and I first steped inside the Lobby, we encountered an Interactive Photo Wall displaying a flashing neon message connected with the new watch collection, namely #whatdrivesyou. When we arrived the Library, a fascinating miscellany of objects and collectibles such as books, music, one-of-a-kind figurines, and the latest techie gadgets will be displayed alongside the latest Drive de Cartier collection. Then we moved into the Atelier, we discovered holograms of the Drive de Cartier collection as well as a special aeroplane-wing desk display with some watches design sketches and the inspirations behind. Afterwards, we arrived hhe Dressing Room which os styled to conjure the sartorial sophistication of the Drive man. In this setting, award-winning online retailer MR PORTER also curates a selection of essentials and trendy items for a gentleman’s wardrobe!
Thank you for the invite!
Print Detailed Top from PAINT LONDON
Handbag from Chanel
Belt from Saint Laurent Paris
Trousers from Alexander McQueen
Pumps from Gianvito Rossi
Thank you so much for reading x